People are often surprised at Capon’s “No Advertising” tradition. As Lou Austin explained in his book, You Are Greater Than You Know, our word of mouth tradition began out of necessity. Although it was the Capon Springs water that Lou Austin worked to acquire, he also found himself with a semi-abandoned resort on his hands. It was in the midst of the Depression, and money was very scarce. “If we had had money, we would have done what is considered the correct and orthodox thing to do when a summer resort seeks business: advertise. If the advertising had been successful it would have changed the whole character of our place….Being without the means to advertise did this for us: it drew our guests closer to us; in their kindness they did the advertising for us.”

Over the years, there have been numerous ways of letting your family and friends know about Capon. Indirectly, by simply wearing a Capon sweatshirt around town, using a Capon mug at work or displaying a wooden replica building in your home. These all spark conversations about your “unique West Virginia getaway,” providing you with an opportunity to share Capon.

You can also be more direct about it — by passing along a printed brochure, lending one of Lou Austin’s books to a friend, referring people to our website or handing out the Capon video (or soon, the new DVD!). For many people, this is all it takes to pique their interest in giving Capon a try.

Still for some, seeing is believing and there is no substitute for actually being here and experiencing Capon. That’s why we invite you to bring your friends over for the day to show them around. We can usually arrange an introductory, complimentary meal! Outdoor meals such as Monday dinner, Wednesday lunch and Thursday dinner are great times to showcase Capon. A round of golf or a treatment at our new spa may also be scheduled at your request. We appreciate you giving us advanced notice if you plan on bringing a friend for the day. Call the Main Office at (304) 874-3695 or the Spa at (304) 874-3004. Whatever the means you choose to introduce someone new to Capon, we look forward to meeting them!

LOOKING FOR NEW AND CREATIVE WAYS TO SHARE CAPON?
Try one of these ideas used recently by Capon guests:

• Host a neighborhood house party or seniors luncheon inviting Jonathan to present the “Capon Road Show” with fabulous Capon goodie giveaways

• Offer a treatment at the new Hygeia Bath House & Spa at your school, church or civic auction fundraisers

• Bid on a motor coach bus rental at a community auction and fill it with family and friends for a day trip to Capon

• Invite Jonathan as a guest on your neighborhood radio station to share the history of Capon with your community

To find out more about these arrangements, call us or fill out the contact form.